THE ROCKS PUSH was established in 2012 we’re an independent Australian sustainably-focused fashion brand.

Our name comes from one of the most powerful gangs that ruled Sydney in the 1800’s.  Members were easily recognisable as they were the best dressed in town.

Today we live with a purpose of leaving a better tomorrow, we respect people and we are kind to our planet. 

We were the first in the market 10 years ago to sell sustainable men’s swimwear that was made out of salvaged ocean plastic and old fishing nets.

We believe innovation is the key to looking good, feeling good and doing good, so we have made it our mission to consciously keep innovating our products with a better tomorrow in mind. 

THE ROCKS PUSH consciously creates and responsibly makes men’s and boys' sustainable leisure wear.

Our swim shorts help clean the oceans.

Our linen shirts help the earth breathe easier.

Our rashies help reduce landfill.

We aren't perfect, but we’re trying to do our bit.