THE ROCKS PUSH Linen Shirts are are moisture-wicking, durable, soft and use less water in their production process.
THE ROCKS PUSH Linen Shirts are made from European flax, a flowering plant grown in Southwestern European countries.
The unique climate allows the plants to grow as tall as one metre with no irrigation, natural rainfall is the only water it needs, 6.4 litres per linen shirt, compared with cotton, which requires 2,700 litres of water for just one shirt!
The exceptionally soft, strong, long fibres they produce are the raw material used to loom the coveted European fabric, linen. Flax fibres are soft as is. But when spun into threads, woven into fabric, washed, dried and used regularly, the material becomes luxuriously buttery and continues to soften over time. And after years of laundering, it won't lose its signature strength or classic shape.
Linen woven from European flax makes up less than 1% of textiles sold globally. European linen is a rare fabric.
The European Flax Standard certification ensures products are authentic and ethically produced. A commitment to ethical labour practices and production transparency is part of the European Flax Standard criteria. The certification adheres to guidelines set by the International Labour Organisation, which ensures fair pay, equity and productive employment in humane working conditions. This ethical sourcing is crucial, as linen production relies heavily on manual labour.